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Boost Retail Sales with Better Interior Lighting
Creating an engaging retail store that captivates loyal customers is truly an art. It takes the right combination of visual appeal, interactive displays, and great staff, all while prioritizing customer comfort and convenience. Proper lighting is one element which has a scientifically proven impact on successful retail sales.
Of course, adequate overhead lights are essential in any retail store. However, adding accent lights, task lights, and color temperature adjustments can turn a regular shopping trip into an entire experience. Curating lighting to develop an inviting ambiance in your store can influence customer behavior and ultimately, sales, on many levels. A layered lighting approach can be used to provide visual engagement, ensure comfort and functionality, and develop cohesive branding, all while increasing the appeal of featured merchandise.
Add Accent Lighting Fixtures to Draw Consumer Interest
To guide the gaze of customers and showcase specific merchandise, use accent lights. Accent lighting is a soft light used to add depth, ambiance, and drama to a space.
When used strategically in retail stores, accent lights can impact sales by drawing attention to new arrivals or popular merchandise. Using accent lighting to increase visual contrast can focus the attention of customers on high-margin merchandise and lead to more customer interest in those items.
Accent lighting can also be used to showcase a product’s unique elements or designs, drawing the attention of consumers. By positioning light fixtures so they highlight specific elements, products can appear more attractive and valuable, increasing the likelihood of customer purchases.
Track lights are ideal for highlighting special displays and drawing customer attention to a particular product. The fixtures are customizable, allowing retailers to adjust the lights to create unique displays as featured products change. Spotlights are also good options for highlighting specific merchandise.
Aside from highlighting items in hope of increasing sales, accent lights can also provide a comfortable, luxurious atmosphere. Layers of lighting, with different angles and color temperatures can help develop an interesting environment that encourages consumers to browse longer.
Strategically installing accent lights, such as wall sconces or recessed lights, can showcase unique architectural features of a store and emphasize a company’s brand by bringing attention to unique signage and decorative art. Any opportunity to bring a unique style and visual branding to the forefront can potentially draw in new customers and enrich the shopping experience of loyal ones.
When retailers curate an inviting, well-designed atmosphere, they convey attention to detail and commitment to providing a positive shopping experience for consumers. Accent lighting can also be strategically placed to guide customers’ attention to specific merchandise as they walk through the retail space, creating a more natural flow and encouraging customers to explore areas of the store that may be otherwise overlooked.
Use Task Lights to Increase Visibility
Task lighting is another tool that can aid in creating an inviting ambiance in a retail space by providing comfortable and functional light for customers. Task lighting is more bright and focused than accent lighting, increasing visibility in spaces where customers may need to have better visibility to inspect items. Task lighting may be needed in areas such as fitting rooms, makeup counters, checkout counters, or workstations.
For task areas that have a longer countertop, such as service or checkout counters, LED shop light fixtures provide adequate lighting for both consumers and employees. Ensuring customers feel comfortable and have sufficient lighting contributes to a relaxed atmosphere and a more positive experience overall.
For areas in a store where customers need to be able to visualize products before purchases or see labels clearly, task lighting is essential. For jewelry displays, under-cabinet lights can showcase the pieces and allow consumers to appreciate their brilliance and sparkle. LED tape lights and puck lights are easy to install and are fantastic adjustable options for under-cabinet lighting in retail stores. Consumers also benefit from accent lights at makeup counters and jewelry displays in the form of lighted magnifying mirrors.
Fitting rooms are another area retailers must consider. Well-designed task lighting in fitting rooms, particularly near the mirror, can mimic natural light and provide an accurate color representation of the merchandise and help consumers make confident purchases.
Influencing Shopper Behavior with Color Temperature
Color temperature can also influence consumer behavior, though unfortunately, many retailers fail to intentionally use color temperature adjustments as a tool to engage customers and increase sales. Color temperature describes the appearance of artificial light, with a “warm” light appearing more yellow and a “cool” light appearing more blue-toned. In retail, color temperature can affect the mood and comfort of shoppers, the appearance of products, and the consumers’ perception of the store’s brand.
Moving merchandise isn’t only about offering great products, it’s also about engaging consumers. Comfortable, relaxed customers are more likely to linger in the store, allowing more time for them to browse sales, engage with staff, and ultimately, make purchases.
Warm Color Temperatures For Sophistication and Relaxation
Retailers must consider their target consumers and brand when choosing color temperature for in-store lighting. Warm lighting, typically around 2000-3000K, is often associated with luxury and a more sophisticated atmosphere. This color temperature is more likely to create a cozy, welcoming environment that encourages customers to spend more time in the store. Shaping an atmosphere that lends itself to comfort and luxury leads consumers to view merchandise as more valuable and retailers may have more success selling items at higher prices. It is also great for bringing a comforting ambiance to seating areas.
Establish an Energetic, Stimulating Environment with Cool Color Temperatures
A cooler color temperature, however, is typically 4000K or higher, and usually associated with bright, energetic environments. While high-end boutiques may opt for warmer color temperatures, retail stores focused on items such as electronics may use cooler lights to convey a modern feel and encourage consumers to more actively browse products.
Cooler lighting most closely resembles natural daytime light, and is therefore ideal when consumers are making color-related decisions. In areas such as fitting rooms, makeup counters, and home décor sections, a cool color temperature reflects the colors and qualities of products more accurately than warm light. Additionally, cooler lighting benefits clothing retailers by making white fabrics appear brighter and bringing a sense of freshness and vibrancy to store displays.
Provide a Visually Engaging Environment with Both Cool and Warm Light
While a warm color temperature creates a cozy, laid-back atmosphere, a cooler color temperature encourages quick-decision making and active engagement in merchandise. By using color temperature variations throughout areas of a store, retailers can visually divide the shopping area into zones. This may aid in keeping consumers actively looking throughout the store and encourage them to browse areas they may have otherwise overlooked.
Develop Ambiance with a Varied Approach to Store Lighting
When designing store layout and displays, retailers should consider incorporating a variety of fixtures and color temperatures. Accent lighting can highlight featured products and guide the gaze of shoppers, while task lighting can enhance visibility and reduce eye strain at workstations and checkout counters. Color temperature can be adjusted for both accent and task lighting to meet the specific needs of stores and consumers. Taking these steps to build a consistent brand and atmosphere can transform a simple shopping trip into an entire immersive shopping experience, increasing consumer satisfaction and potentially increasing sales.
Contact 1000bulbs.com to Find the Perfect Retail Lighting
For help finding the right lighting solutions for your retail store, don’t hesitate to contact our knowledgeable lighting professionals here at 1000Bulbs.com. Just call 1-800-624-4488 or try our convenient “pop-up chat feature” at the bottom right corner of our web pages.
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