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Fashion house Prada has opened the Prada Caffè in luxury department store Harrods, which has an interior that is blanketed in the brand’s signature green hue and mirrors one of Milan’s oldest patisserie cafes.
Located at the corner of Hans Road in London, the Prada Caffè is accessed via a mint green latticed storefront that complements Harrods’s Edwardian baroque terracotta facade.
The interior of the pop-up cafe draws on the interior of Pasticceria Marchesi, a Milanese patisserie that opened in 1824, which has similar pale-green interiors that are paired with green velvet-upholstered soft furnishings.
At Prada Caffè, the walls, ceilings and furniture – including booth seating, plush armchairs and architectural elements – were hued in a minty green referred to as Prada green, a colour that has become synonymous with the brand.
A large marble countertop, decorated with textural, pebbled panelling at its base, is located at the entrance to the cafe and used to display Prada-branded patisseries that are presented like individual pieces of jewellery.
The floors of the space were clad in black and white-checkered floor tiles in a nod to the floors of the Prada boutique located in Milan’s Galleria Vittorio Emanuele II.
Floral reliefs and mouldings cover the walls and ceilings of the cafe, which the brand explained aims to evoke the look of Prada stores worldwide.
A mezzanine level, supported by green columns, is decorated with bowed balustrades and used as an elevated seating area overlooking the marble-wrapped patisserie counter.
At the rear of the cafe, a secluded room continues the interior scheme. Here, green velvet booth seating surrounds the perimeter of the space beneath decorative floral relief walls.
Tableware was selected specifically for the cafe and ranges from blue-hued Japanese porcelain, informed by ancient Celadon pottery and decorated with contrasting black lines, to blown-glass crystalware.
To accompany the blown glassware and duck egg blue porcelain, silverware was engraved with Prada branding and features handle ends that are shaped like the brand’s triangular logo.
The cafe will remain at Harrods until January 2024.
During Milan Fashion Week, Prada presented its Autumn Winter 2023 collection in the Deposito of the Fondazione Prada, which featured a moving and retractable ceiling.
Elsewhere in London, Ola Jachymiak Studio brightened a cafe in Notting Hill incorporating terracotta-tile floors and tangerine-hued walls.
The photography is courtesy of Prada.
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