Design & Decorate

Coastal Grandmother Is The 2022 Fashion Trend For Everyone: Here’s How To Get It

August 20, 2022

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Unbuttoned button-ups and preppy casual are the oxymorons that are taking over the fashion scene right now and it’s all thanks to the “coastal grandmother” aesthetic. Yup, the Nancy Meyers movie look has officially become a fashion trend and it’s everything we want it to be and more. We’re focusing on fashion today but some would say “coastal grandmother” is more than just a fashion trend, it’s a lifestyle. There’s even a playlist to prove it and an AD article on how to get the look in your home. The “coastal grandmother” is fashion’s newest IT girl and her look is easier to achieve than you might think (plus you probably already have the pieces in your closet). And no, you don’t have to be a grandmother to achieve this look, but it also doesn’t hurt if you are 🙂 Let’s explore WHAT the look actually entails:

INSPIRATION

So you get the vibe: it’s basically the grandmother who retired in Nantucket and spends her days at the beach picnicking with lobster rolls, white wine, and a good book. Her home is filled with collected vintage, seashells, and hydrangeas. You know her style is preppy, but loose, flowy and of course, a little beachy. Here are the staples you need to get the look:

Relaxed White Pants

images from left to right: image via pinterest | image via the wall street journal | image via rochelle johnson

The classic white pant. It’s probably in your wardrobe already – bonus points if you have linen or flowy white pants. It’s time to bust them out y’all OR if you’re in the market for some new white pants here are some of our favorites:

The Loose Button Down

images from left to right: image via women in revolt (from ‘it’s complicated‘) | image via banana republic | image via pinterest

Next, you’re gonna need a button-down. Typically the coastal grandmothers wear plain white or blue and white striped –– it can be layered under a sweater if it’s chilly, or worn on its own with a few buttons unbuttoned. OR for the risk takers: you can wear it completely unbuttoned and add it to your outfit as an additional layer.

This particular one is Emily’s latest favorite because it drapes great, is made of lightweight linen, and is super breathable. Those are three boxes I want all my shirts & it’s made our “what you bought last month” top seller list 2 months in a row (it’s that good).

Or for some other options, here are some more of our picks below!!

The Fisherman Sweater Or Cardigan

images left to right: image via pinterest | image via worthy born | image via girlmeetsgold

The fisherman sweater is a classic one, I know I have a ton that totally scream “coastal grandmother” so shop your closet because you probably do too! These sweaters are great to wear on their own, layered with a button-down (like in the last section), OR my personal favorite: draped over your shoulders and tied in a loose knot (so preppy and fun). Here are some of our picks:

The Tonal Sandal

images left to right: image via walmart | image via madewell

Grandma goes to the beach all the time (because she probably lives just steps from the water), so you’ll rarely catch her in a closed-toe shoe. She loves slides because they’re the easiest and most comfortable and they’re probably a woven espadrille material or a brown leather. Here’s what she’s wearing (if she’s wearing shoes at all):

The Woven Bag

images left to right: image via elena handbags | image via stick and ball | image via who what wear

Now having beach energy means you’re gonna pair your outfit with a fun beach bag of course! To match the sandals, grandma is gonna have a brown woven beach bag that’s big and not too structured. Here are some of the totes we picked for the “coastal grandma” look: